About The Project
Jocelyn Jones was serving as the Executive Director of The ARK of St. Sabina, which is a community center on the Southside of Chicago. The ARK of St. Sabina offers a variety of free services to countless youth and families in the community.
Jocelyn was ready to take the next step in her professional life and step out into her own brand. Armed Master of Social Work from the University of Chicago, and my Bachelor's degree from the University of Iowa in Journalism, Jocelyn started the Faith On the Journey Blog & Podcast. Intended to help educate and grow others' faith on their own journey in life, relationships, and business. She interviews and writes about their stories of faith.
Faith. Healing. Community
Website | Graphic Design | Content Creation
Faith on the Journey
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After working with 773Designs, Faith On The Journey saw immense progress in their brand visibility and reach. 773Designs' creative team updated their website’s design, allowing for improved navigation that allowed users to access content quickly and easily. Additionally, 773Designs implemented SEO best practices that resulted in increased organic google traffic which provided greater online exposure for Faith On The Journey's mission and goals. The team also assisted with leveraging other digital marketing tools such as using email campaigns for building an online community of followers.
Faith On the Journey was founded by Jocelyn Jones, an experienced social worker and journalist. She had a goal of helping people educationally and spiritually grow, but was facing a challenge in establishing her brand's presence in the market. Prior to partnering with 773Designs, Jocelyn faced numerous obstacles. Her website lacked user-friendly navigation, she was struggling to find her target audience through SEO and SEM optimization efforts, and she lacked the expertise to maximize her blogging efforts.
Since collaborating with 773Designs, Faith On The Journey has spoken at multiple events, written their first book, launched a new podcast series as well as increase their organic google traffic while growing its subscriber base dramatically within a short amount of time. This case study serves as evidence that when given the right resources such as expertise, small brands can achieve success even in crowded markets without sacrificing passion or creativity.