About The Project
Step Forward helps people find hope, believe in their future and take steps to make it a reality. As the State’s designated anti-poverty agency for Cuyahoga County, Step Forward is tasked and trusted to lead the fight on the ground against poverty in our community.
Poverty is complex. The circumstances, situations and needs are unique for each person or family. Step Forward understands this complexity and through strong community partnerships, and a wide range of programs, helps people navigate the vast resources available to help them.
Having a website that helps so many creates a difficult challenge. How do you cram all of that content into a website and not have it feel overwhelming? Furthermore, how do you provide an environment that someone can find the information they're looking for?
The answer is a combination of asking good questions, creating a process, and making sure everyone was on the same page.
The result was a site that represents Step Forward in a way that their community feels comfortable interacting with.
Transforming Lives
+ Strengthening Communities
Website | Graphic Design | Content Creation
Step Forward
3
Pages per Visit
20k
Avg. Monthly Visits
2400
Avg. Organic Visitors
48%
Increase in Organic Traffic
773Designs & SSG created an intuitive website design that allowed Step Forward to present its message concisely and effectively. The design used visual elements to draw attention to important information and engage the user, while at the same time ensuring they weren’t overwhelmed with too much content. 773Designs worked closely with Step Forward to ensure that their brand message was effectively communicated in a visually appealing format.
The website more accurately represented Step Forward’s mission and vision, as well as improved user experience. The simplified structure made it easier for users to find what they were looking for quickly and without feeling overwhelmed by content or visuals.
AFTER 773DESIGNS
THE SOLUTIONS
Prior to partnering with 773Designscollaboratedwith SSG Web services on this project.
Step Forward had a copy-heavy website that offered little in terms of user experience or design. The key challenge facing the organization when they partnered with 773Designs was to make sure that all relevant information regarding their fight against poverty was included without overwhelming users. Additionally, Step Forward wanted to ensure that their users felt engaged with the content as well as empowered by the resources available through Step Forward’s mission.
BEFORE 773DESIGNS
THE CHALLENGES
Results
Working together, 773Designs, SSG Web Services, and Step Forward created an accessible design for the website that made information easier to find and absorb. This allowed users to quickly locate what they needed while also having access to more detailed information on specific topics if desired.